Supporting local newspapers has been a goal of the University of Missouri (MU) School of Journalism and its Potter Digital Ambassadors program. In the program, MU graduate student Caroline McCone, 23, made her way through the snow to rural Ray County’s Richmond News. Potter Digital Ambassadors is underwritten by MU alum and community publisher Walt Potter Jr., whose interest is strengthening the position of community newspapers, according to mopress.com. These students, all advanced in their journalism fields, are proficient in audio and video software, creating outstanding products for a website. The students are also accomplished at working on Google Analytics, social media, email newsletters, search engine optimization and other platforms to reach a wide variety of readers and potential subscribers. The ambassadors are selected through a process that emphasizes their skills background, as well as their personal background. They are paired with newspapers based on complementary…