The power of saying less
We live in a world that encourages us to keep adding words, graphics, features and bullet points. Thanks to AI and today’s content creation tools, it is easier than ever to produce pages of information in just a few seconds. The temptation is to include everything because surely more information must be more valuable.
If you’re anything like me, you’ve probably noticed another trend. Some of the newest AI-generated ads remind me of those old late-night television infomercials. You know the ones where the host is practically shouting, “Buy now!” Then comes the familiar line, “But wait, there’s more!” Before long, you’re getting free shipping, a second one absolutely free, three bonus attachments, a recipe book and the amazing thing-a-ma-bob that every kitchen simply can’t live without. By the time the commercial is over, you’ve almost forgotten what they were trying to sell in the first place.
The same thing happens outside late-night television. Businesses, marketers and even AI tools of…