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Taking on the cyber bullies in their backyard – on the World Wide Web

13-year-old Luke Culhane created and stars in a well-done video that depicts taunts and cyber bullying akin to being physically hurt by a bully. His YouTube video can be found by typing in, "Cyber bullying: Create No Hate." (photo from YouTube)

13-year-old Luke Culhane created and stars in a well-done video that depicts taunts and cyber bullying akin to being physically hurt by a bully. His YouTube video can be found by typing in, “Cyber bullying: Create No Hate.” (photo from YouTube)

By Clemente Ferrer

A 13-year-old Irish teen has a message to the world. Luke Culhane has created, produced and edited an excellent anti-bullying campaign, where he is also leading actor. The video, Cyber Bulling: Create No Hate, has been seen by more than 300,000 viewers. He tells the story of this child’s tough fight against his harassers through social networks.

In the video, every insult he received on his mobile or computer visually is transformed into a black eye, a cut or a scar. Shocking images based on a true story that serves as an example of strength and how social networks can be transformed from a destructive weapon to a platform of great persuasive power.

With the hashtag “#CreateNoHate,” Culhane wants to transform his bad experience in helping other kids who are in the same situation. With a clean photograph, a clear message and a clear look, this child does an excellent anti-bullying advertising campaign.

Cyberbullying is the use of electronic information and digital media such as emails, social networks, blogs, text messages, mobile phones and defamatory websites to harass a person by personal attacks.

The famous actor Tom Cruise is more susceptible than others, since he had a difficult childhood. He went to 15 different schools as his family home changed many times. Throughout his school years he was beaten and teased by his peers for his dyslexia. In his recent remarks to Parade magazine, Cruise said he suffered harassment from his schoolmates.

In recent years we have witnessed a remarkable increase in cases of bullying in schools and out of them among increasingly younger children. This is a social problem of the first order we must tackle through education and social awareness.

Although these situations are increasingly being denounced, there are still many who for fear of worse consequences silently endure a constant and permanent humiliation.

Author and journalist Clemente Ferrer has led a distinguished career in Spain in the fields of advertising and public relations. He is currently President of the European Institute of Marketing.

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