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Pick of the Day pursues small-town feel

Landon and Rachael Calvert (center) and their daughter London cut the ceremonial ribbon for their new meat and produce store, Pick of the Day, Friday with Richmond Area Chamber of Commerce members. The store opened Saturday with brisk business. Also pictured are (from left) Nathan Preston, Bill Purcell, Chastidy Loftin, Councilwoman Deanna Guy, employees Jerry Pendleton and Kevin Halterman, Brad Hogan, Chris Brown and Chamber Director Natalie Lamar. (Photo by Russ Green/Richmond News)

Landon and Rachael Calvert (center) and their daughter London cut the ceremonial ribbon for their new meat and produce store, Pick of the Day, Friday with Richmond Area Chamber of Commerce members. The store opened Saturday with brisk business. Also pictured are (from left) Nathan Preston, Bill Purcell, Chastidy Loftin, Councilwoman Deanna Guy, employees Jerry Pendleton and Kevin Halterman, Brad Hogan, Chris Brown and Chamber Director Natalie Lamar. (Photo by Russ Green/Richmond News)

By Russ Green/Richmond News

The original idea was to build a pole barn structure on the vacant corner of Institute and Main streets, across from the Dear Elementary, to sell locally grown produce. That was a couple of years ago. Now, Landon and Rachael Calvert are showing off their new store, which features more than locally grown produce.

Pick of the Day Farms cut the ribbon on its new building at 801 East Main Friday afternoon with the hope area customers will get the feel of an old-time small community General Store when the enter the red building.

“Our goal is to provide our community with the same quality and fresh products we would have on our own table,” Landon Calvert said. “We want to provide the personal one-on-one service that seems to be slipping away.”

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