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Ford’s ‘Go Further’ event mixes American Idol with 2013 Fusion

Swafford’s Ford sponsors a “Go Further with Ford Night” Thursday, Nov. 15, from 4 to 8 p.m. at the showroom at 223 S. Thornton in Richmond.

It is the finale of a promotion that unveils Ford’s 2013 Fusion car that night. For each attendee at the event, Swafford’s will donate $10  – $500 total – to Friends of the Farris. “We all want to be part of something bigger, and Go Further with Ford Night is our way of offering consumers the chance to give back to our community and have a lot of fun,” said Rob Swafford, vice president of Swafford’s.

For fans of American Idol, the event allows them to try their hand at being a judge of the show. A webcam will be set in the dealership to test their judging skills on camera. The show’s emcee, Ryan Seacrest, will provide a message to those participants. Video entries will be sent to Ford’s headquarters where experts will select one winner for an all-expenses paid trip for two to the show in VIP fashion.

Participants, 18 years and  older, can also enter for a chance to win a 2013 Ford Fusion and tickets for a live taping of American Idol.

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